My takeaway from that experience was that the expected customer for these items are not women, they are predominantly men. If you spend much time attending DJ nights you will know that this is a fair assumption. Where the number of women playing in bands seems to be on the rise, the number of female DJs and club promoters is not. We are a very small number and the sexism I have faced while playing in band is nearly two fold as a DJ. The expectation is that I don't know anything about my gear, how a PA works, and most insultingly to me, that I don't know anything about music. There is also a frustratingly high level of sexual harassment and abuse from people in the crowd. Some men find no issue with randomly touching a female DJ's body, getting handsy with our turntables or mixers (IE let me show you how it's done or if you can do it, it must be easy and I will try it right now without your permission), flipping through our records without asking as if they are browsing at a store, or shouting at us comments relating to our bodies and what they would like to do to them. This is our work space and it, as well as our bodies, are being violated by strangers who occasionally look at female DJs like we are strippers soliciting lap dance.
Needless to say, whenever I discover fellow female DJs or women who operate in this male dominated music world at all, I take note.
NPR recently wrote an article about the the NYC based Discwoman, a trio of women who operate a DJ booking agency focused on showcasing female-identified DJs. Discwoman however aren't just curating events where women are the talent and running the show, they are also actively encouraging women to become involved in their world. It doesn't have to mean making or playing electronic music, they are helping teach others how to book events, run sound, and all the other various aspects that go into making a DJ night happen. It is inspiring to know that they are leading by example. The more of us there are doing these things, the less fetishized and alien women in this scene will be treated. There is comfort, safety, and power in growing our number. We all know learning a particular skill isn't the first hurdle, it is finding the courage to try at all. If we create a womb of nurturing support, there is so much talent to be born from this.
Here is a video I found that further expands on this subject. Maybe you will find it as illuminating and encouraging as I did.
Sidenote: For clarity sake, I am not a DJ that creates electronic music in a live setting. I have made a solo record that merged electronic music and indie rock (Ringfinger) but as a DJ, I play other people's records. I pride myself on my large and varied record collection. I do not use a laptop, I cultivate a DJ set using vinyl records from my personal collection.